Add your countdown timer here

Here's a space for a pre-headline to set the stage

AND HERE'S YOUR SUPER ENTICING HEADLINE

One emotion-arousing sentence that sells the RESULTS and BENEFITS of your offer.
Trusted by or seen in

A big bold statement pointing out their desire or problem

Expand on this problem to help create need, including proof if needed.

Expand on this problem to help create need, including proof if needed.

Bullet points can work really well here.

  • Common Knowledge – what’s the common knowledge about the problem?

  • Language – what language does your ideal client use to describe the problem? Use that here.

  • What’s stopped them in the past when they have tried to solve the problem?

Bullet points can work really well here.

  • Common Knowledge – what’s the common knowledge about the problem?

  • Language – what language does your ideal client use to describe the problem? Use that here.

  • What’s stopped them in the past when they have tried to solve the problem?

A SUB-HEADING OR BOLD TEXT CAN HELP TO BREAK THE AREA UP
  • Call out your ideal client

  • List things they can identify with

  • These help to focus the eye

A SUB-HEADING OR BOLD TEXT CAN HELP TO BREAK THE AREA UP
  • Call out your ideal client

  • List things they can identify with

  • These help to focus the eye

statement about the problem

What's the problem of the problem?

Go deeper into the problem

Go deeper into the problem

Help them see how bad it is, but without making it about shaming them.

  • why is this such a big problem?

  • how is it affecting their life?

  • what's so wrong with what they've tried so far?

Go as deep as you can into what's wrong with their current beliefs and what they've tried so far.

Help them see how bad it is, but without making it about shaming them.

  • why is this such a big problem?

  • how is it affecting their life?

  • what's so wrong with what they've tried so far?

Go as deep as you can into what's wrong with their current beliefs and what they've tried so far.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Bibendum est ultricies integer quis. Iaculis urna id volutpat lacus laoreet.

Mauris vitae ultricies leo integer malesuada. Ac odio tempor orci dapibus ultrices in. Egestas diam in arcu cursus euismod.

Dictum fusce ut placerat orci nulla. Tincidunt ornare massa eget egestas purus viverra accumsan in nisl. Tempor id eu nisl nunc mi ipsum faucibus. Fusce id velit ut tortor pretium.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Bibendum est ultricies integer quis. Iaculis urna id volutpat lacus laoreet.

Mauris vitae ultricies leo integer malesuada. Ac odio tempor orci dapibus ultrices in. Egestas diam in arcu cursus euismod.

Dictum fusce ut placerat orci nulla. Tincidunt ornare massa eget egestas purus viverra accumsan in nisl. Tempor id eu nisl nunc mi ipsum faucibus. Fusce id velit ut tortor pretium.

Reassure them it's not their fault

Identify with their pain

Identify with their pain

  • You don’t know who to ask

  • You are afraid that you’re the exception to the rule

  • You feel that life shouldn’t be easy because you grew up in a home where there was always struggle

  • You have tried before and failed

  • You are too busy to make a change

  • You’re stuck in a bad situation and feel like there is no way out

  • You don’t have money

  • You don’t believe me

Reassure them they’re not alone, everyone feels that way. Have you been in this situation? Talk about your experience, too.

  • You don’t know who to ask

  • You are afraid that you’re the exception to the rule

  • You feel that life shouldn’t be easy because you grew up in a home where there was always struggle

  • You have tried before and failed

  • You are too busy to make a change

  • You’re stuck in a bad situation and feel like there is no way out

  • You don’t have money

  • You don’t believe me

Reassure them they’re not alone, everyone feels that way. Have you been in this situation? Talk about your experience, too.

Hint at the fact you discovered the secret…

Here’s where you tell your story and how you discovered the answer to their problem

Here’s where you tell your story and how you discovered the answer to their problem

Show why you’re qualified to teach them….

  • Media Bio

  • As Seen On

  • Your Personal Story

Show why you’re qualified to teach them….

  • Media Bio

  • As Seen On

  • Your Personal Story

A SUB-HEADING OR BOLD TEXT CAN HELP TO BREAK THE AREA UP

Show why you’re different

  • What did you learn that they need?

  • Why is it so much better?

  • Why is it new or different in some way?

Show why it matters

A SUB-HEADING OR BOLD TEXT CAN HELP TO BREAK THE AREA UP

Show why you’re different

  • What did you learn that they need?

  • Why is it so much better?

  • Why is it new or different in some way?

Show why it matters

Imagine what life would be life if their problem was solved.

More

HEALTH, WEALTH, RELATIONSHIPS, PLEASURE

What do they really want?

More

BETTER TIME SPENT LIVING WITH FAMILY AND FRIENDS

What do they really want?

More

FREEDOM, ENERGY, CLARITY,
ETC.

What do they really want?

Introducing…

Your Offer Logo

Goes Here

Officially Announce Your Offer

Explain what it is, what it does and who it’s for.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Bibendum est ultricies integer quis. Iaculis urna id volutpat lacus laoreet.

Mauris vitae ultricies leo integer malesuada. Ac odio tempor orci dapibus ultrices in. Egestas diam in arcu cursus euismod.

Dictum fusce ut placerat orci nulla. Tincidunt ornare massa eget egestas purus viverra accumsan in nisl. Tempor id eu nisl nunc mi ipsum faucibus. Fusce id velit ut tortor pretium.

Summary Information About Your Offer

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Bibendum est ultricies integer quis. Iaculis urna id volutpat lacus laoreet.

Hear What Some Of My Happy Customers Have To Say:

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Bibendum est ultricies integer quis. Iaculis urna id volutpat lacus laoreet.”

Jane Doe

@janedoe

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Bibendum est ultricies integer quis. Iaculis urna id volutpat lacus laoreet.”

Jane Doe

@janedoe

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Bibendum est ultricies integer quis. Iaculis urna id volutpat lacus laoreet.”

Jane Doe

@janedoe

What's Included

Module/component name

Module/component name

Tagline
Tagline

Include the key components of the offer spelled out explicitly – I recommend a variety of types of components, for example: video training, PDF, Audio, Fb group, Template etc.

Be sure your offer has at least one unique/distinctive element that sets it apart from everything else in the market. Also, is there anything that helps your customers do the thing quicker or easier?

Don’t forget the importance & value of each component (why have you included it?)

Include the key components of the offer spelled out explicitly – I recommend a variety of types of components, for example: video training, PDF, Audio, Fb group, Template etc.

Be sure your offer has at least one unique/distinctive element that sets it apart from everything else in the market. Also, is there anything that helps your customers do the thing quicker or easier?

Don’t forget the importance & value of each component (why have you included it?)

results/benefits

results/benefits

  • Physical or visible benefit

  • Emotional or psychological benefit

  • Any immediate or instant benefit(s)

  • Any exclusive or secret benefits that others are not privy to

Module/component name

Module/component name

Tagline
Tagline

Include the key components of the offer spelled out explicitly – I recommend a variety of types of components, for example: video training, PDF, Audio, Fb group, Template etc.

Be sure your offer has at least one unique/distinctive element that sets it apart from everything else in the market. Also, is there anything that helps your customers do the thing quicker or easier?

Don’t forget the importance & value of each component (why have you included it?)

Include the key components of the offer spelled out explicitly – I recommend a variety of types of components, for example: video training, PDF, Audio, Fb group, Template etc.

Be sure your offer has at least one unique/distinctive element that sets it apart from everything else in the market. Also, is there anything that helps your customers do the thing quicker or easier?

Don’t forget the importance & value of each component (why have you included it?)

results/benefits

results/benefits

  • Physical or visible benefit

  • Emotional or psychological benefit

  • Any immediate or instant benefit(s)

  • Any exclusive or secret benefits that others are not privy to

Module/component name

Module/component name

Tagline
Tagline

Include the key components of the offer spelled out explicitly – I recommend a variety of types of components, for example: video training, PDF, Audio, Fb group, Template etc.

Be sure your offer has at least one unique/distinctive element that sets it apart from everything else in the market. Also, is there anything that helps your customers do the thing quicker or easier?

Don’t forget the importance & value of each component (why have you included it?)

Include the key components of the offer spelled out explicitly – I recommend a variety of types of components, for example: video training, PDF, Audio, Fb group, Template etc.

Be sure your offer has at least one unique/distinctive element that sets it apart from everything else in the market. Also, is there anything that helps your customers do the thing quicker or easier?

Don’t forget the importance & value of each component (why have you included it?)

results/benefits

results/benefits

  • Physical or visible benefit

  • Emotional or psychological benefit

  • Any immediate or instant benefit(s)

  • Any exclusive or secret benefits that others are not privy to

summary of features/benefits

Then include a summary area of features and benefits of the overall offer, not specific to each component.

A SUB-HEADING OR BOLD TEXT CAN HELP TO BREAK THE AREA UP

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Bibendum est ultricies integer quis. Iaculis urna id volutpat lacus laoreet. Mauris vitae ultricies leo integer malesuada. Ac odio tempor orci dapibus ultrices in. Egestas diam in arcu cursus euismod. Dictum fusce ut placerat orci nulla. Tincidunt ornare massa eget egestas purus viverra accumsan in nisl. Tempor id eu nisl nunc mi ipsum faucibus. Fusce id velit ut tortor pretium. Massa ultricies mi quis hendrerit dolor magna eget. Nullam eget felis eget

Drive home the results, get as specific as possible.

Screenshots of Happy Clients

Did somebody say bonuses?!

Bonus #1

Bonus #1

Be sure to include everything needed as per the offer components above. Also, make sure you include why the bonuses are important and their benefits as well as that they’re gap fillers and not bulk adders – so they’re actually helping your customers get the result and not just added to your offer to make it look bigger.

Be sure to include everything needed as per the offer components above. Also, make sure you include why the bonuses are important and their benefits as well as that they’re gap fillers and not bulk adders – so they’re actually helping your customers get the result and not just added to your offer to make it look bigger.

Bonus #2

Bonus #2

Be sure to include everything needed as per the offer components above. Also, make sure you include why the bonuses are important and their benefits as well as that they’re gap fillers and not bulk adders – so they’re actually helping your customers get the result and not just added to your offer to make it look bigger.

Be sure to include everything needed as per the offer components above. Also, make sure you include why the bonuses are important and their benefits as well as that they’re gap fillers and not bulk adders – so they’re actually helping your customers get the result and not just added to your offer to make it look bigger.

Bonus #3

Bonus #3

Be sure to include everything needed as per the offer components above. Also, make sure you include why the bonuses are important and their benefits as well as that they’re gap fillers and not bulk adders – so they’re actually helping your customers get the result and not just added to your offer to make it look bigger.

Be sure to include everything needed as per the offer components above. Also, make sure you include why the bonuses are important and their benefits as well as that they’re gap fillers and not bulk adders – so they’re actually helping your customers get the result and not just added to your offer to make it look bigger.

Your Offer Logo

Goes Here

Offer Component [VALUE £XXX]

Offer Component [VALUE £XXX]

Offer Component [VALUE £XXX]

Offer Component [VALUE £XXX]

Offer Component [VALUE £XXX]

Offer Component [VALUE £XXX]

Offer Component [VALUE £XXX]

Offer Component [VALUE £XXX]

Offer Component [VALUE £XXX]

Offer Component [VALUE £XXX]

Total Value = £XXX

Regular Price = £XXX

Today’s Price = £XXX

Yes, I'm In!

Get This Super Awesome Offer For Just £Xx

Dive deep into the transformation they can expect

Sub headings help break things up

Sub headings help break things up

What can they expect?

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Bibendum est ultricies integer quis. Iaculis urna id volutpat lacus laoreet. Mauris vitae ultricies leo integer malesuada. Ac odio tempor orci dapibus ultrices in.

Don't forget to make the content easy to read with lists, bullet points, mixed fonts (but not too many) mixed colours and using bold, italics and underline where it makes sense.

What can they expect?

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Bibendum est ultricies integer quis. Iaculis urna id volutpat lacus laoreet. Mauris vitae ultricies leo integer malesuada. Ac odio tempor orci dapibus ultrices in.

Don't forget to make the content easy to read with lists, bullet points, mixed fonts (but not too many) mixed colours and using bold, italics and underline where it makes sense.

This will work for them even if…

What kind of things are stopping them from saying 'yes'?

Explain how this will work for them no matter their situation, past experiences, family life etc.

Don't forget to make the content easy to read with lists, bullet points, mixed fonts (but not too many) mixed colours and using bold, italics and underline where it makes sense.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Bibendum est ultricies integer quis. Iaculis urna id volutpat lacus laoreet.

Your Offer Logo

Goes Here

Offer Component [VALUE £XXX]

Offer Component [VALUE £XXX]

Offer Component [VALUE £XXX]

Offer Component [VALUE £XXX]

Offer Component [VALUE £XXX]

Offer Component [VALUE £XXX]

Offer Component [VALUE £XXX]

Offer Component [VALUE £XXX]

Offer Component [VALUE £XXX]

Offer Component [VALUE £XXX]

Total Value = £XXX

Regular Price = £XXX

Today’s Price = £XXX

Yes, I'm In!

Get This Super Awesome Offer For Just £Xx

Hear What Some Of My Happy Customers Have To Say:

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Bibendum est ultricies integer quis. Iaculis urna id volutpat lacus laoreet.”

Jane Doe

@janedoe

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Bibendum est ultricies integer quis. Iaculis urna id volutpat lacus laoreet.”

Jane Doe

@janedoe

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Bibendum est ultricies integer quis. Iaculis urna id volutpat lacus laoreet.”

Jane Doe

@janedoe

Who is this for?

Explain exactly who this offer is perfect for

Explain exactly who this offer is perfect for

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Bibendum est ultricies integer quis. Iaculis urna id volutpat lacus laoreet.

Mauris vitae ultricies leo integer malesuada. Ac odio tempor orci dapibus ultrices in. Egestas diam in arcu cursus euismod.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Bibendum est ultricies integer quis. Iaculis urna id volutpat lacus laoreet.

Mauris vitae ultricies leo integer malesuada. Ac odio tempor orci dapibus ultrices in. Egestas diam in arcu cursus euismod.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Bibendum est ultricies integer quis. Iaculis urna id volutpat lacus laoreet.

Mauris vitae ultricies leo integer malesuada. Ac odio tempor orci dapibus ultrices in. Egestas diam in arcu cursus euismod.

Dictum fusce ut placerat orci nulla. Tincidunt ornare massa eget egestas purus viverra accumsan in nisl. Tempor id eu nisl nunc mi ipsum faucibus. Fusce id velit ut tortor pretium.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Bibendum est ultricies integer quis. Iaculis urna id volutpat lacus laoreet.

Mauris vitae ultricies leo integer malesuada. Ac odio tempor orci dapibus ultrices in. Egestas diam in arcu cursus euismod.

Dictum fusce ut placerat orci nulla. Tincidunt ornare massa eget egestas purus viverra accumsan in nisl. Tempor id eu nisl nunc mi ipsum faucibus. Fusce id velit ut tortor pretium.

Satisfaction or Your Money Back!

Satisfaction or Your Money Back!

Are you offering one? I highly recommend it as it breaks another barrier to signing up. Your language needs to reinforce success and future-pace people to anticipate good things.

If your offer is coaching or DFY services where a money-back guarantee doesn't work is there some other way you can help to remove any barriers and stress that what you're offering is the best solution?

Are you offering one? I highly recommend it as it breaks another barrier to signing up. Your language needs to reinforce success and future-pace people to anticipate good things.

If your offer is coaching or DFY services where a money-back guarantee doesn't work is there some other way you can help to remove any barriers and stress that what you're offering is the best solution?

Your Offer Logo

Goes Here

Offer Component [VALUE £XXX]

Offer Component [VALUE £XXX]

Offer Component [VALUE £XXX]

Offer Component [VALUE £XXX]

Offer Component [VALUE £XXX]

Offer Component [VALUE £XXX]

Offer Component [VALUE £XXX]

Offer Component [VALUE £XXX]

Offer Component [VALUE £XXX]

Offer Component [VALUE £XXX]

Total Value = £XXX

Regular Price = £XXX

Today’s Price = £XXX

Yes, I'm In!

Get This Super Awesome Offer For Just £Xx

Got Questions? I've got Answers!

FAQ Question

FAQ Question

FAQ Question

Tell them about the urgency/scarcity

Choose one (or more)

  • First time round (extra access)?

  • Limited quantities?

  • Limited pricing?

  • Closing down soon?

  • The opportunity cost of not taking action…

  • The amount of $/£ you’ll save (or earn) the faster you act?

summary leading to close

Summarize your offer, the benefits etc as you lead to the close below. Is there anything you haven’t shared yet? Add it here.

final close

final close

Start with:

- Are you ready?
- Here’s the truth….
- Time is of the essence. Here’s why…
- I hope you’re as excited as I am…

Give them a logical reminder of the lack of taking action. Remind them of the benefits. Dependent on your personality (or the personality of your company) you can be a bit cheeky here. Not everyone will read this part of your sales page.

I like to add in the segmented price and/or price equivalence in this area too, for example:

‘For just £4 a day for the next 3 months’

‘From as little as your daily Starbucks run you can get this in your hands’

Start with:

- Are you ready?
- Here’s the truth….
- Time is of the essence. Here’s why…
- I hope you’re as excited as I am…

Give them a logical reminder of the lack of taking action. Remind them of the benefits. Dependent on your personality (or the personality of your company) you can be a bit cheeky here. Not everyone will read this part of your sales page.

I like to add in the segmented price and/or price equivalence in this area too, for example:

‘For just £4 a day for the next 3 months’

‘From as little as your daily Starbucks run you can get this in your hands’

Your Offer Logo

Goes Here

Offer Component [VALUE £XXX]

Offer Component [VALUE £XXX]

Offer Component [VALUE £XXX]

Offer Component [VALUE £XXX]

Offer Component [VALUE £XXX]

Offer Component [VALUE £XXX]

Offer Component [VALUE £XXX]

Offer Component [VALUE £XXX]

Offer Component [VALUE £XXX]

Offer Component [VALUE £XXX]

Total Value = £XXX

Regular Price = £XXX

Today’s Price = £XXX

Yes, I'm In!

Get This Super Awesome Offer For Just £Xx