We are on a mission to help more Businesses create Engaging customer experiences, utilising funnels and automation, to increase and automate their lead Gen and sales
our signature formula
Consistency
It's important to make sure there is a cohesive look and feel throughout your funnel. Your branding helps to convey the message you want to get across, and so ensuring it is the same in your funnel as your website, your socials etc is all part of effective marketing.
Relatability
Your perfect-fit clients need to be able to see and/or read themselves in your sales pages. We do this in a number of ways: - Ensuring that testimonials showcase a wide variety of type of person, their skill level, where they're at on their journey etc. - Any stories that are told need to speak to this same variety. - We also ensure that stock photos of people are also diverse, within your perfect-fit client type.
Experience
User experience is key. Whether it's ensuring responsiveness across device sizes, creating a cohesive experience across the different steps and pages of the funnel, or within each individual page, making sure the user experience is excellent is always paramount.
Arrangement
This is the layout and structure of the funnel and then of the pages themselves. We have key arrangements and frameworks we know work and so we use them throughout.
Transparency
How clear, or transparent, is the offer Throughout the funnel, it's always better to be as clear as possible about what your offer is, the transformation or results it delivers and what's included. The same can be said for design, though we want things to look great, we always chose clear over clever.
Excite
Here's where the wow-factor comes in. We want to surprise and delight people with the design of the funnel. Also, we want to make sure that high-quality design is used to elevate your expert status and ensure the initial visual experience is great, and continues to be so.
We are Orenki
What does ‘Orenki’ mean?
It’s a mash-up of the words ‘Orenda’ and ‘Meraki’.
ORENDA {Iroquoian} (n.) a mystical force present in all people that empowers them to affect the world, or to effect change in their own lives.
MERAKI {Greek} (v.) to do something with soul, creativity, or love; when you leave a piece of yourself in your work.
We think it’s beautiful and it completely aligns with the values of our company – to create change and help others create change and also to create beautiful, soulful work.
About Us
It's so nice to meet you
Hi, we are Cat and Mike, husband and wife team and the people behind the screens here at Orenki.
After many years in the world of business, Cat supporting her family’s local B2C business, and Mike running his own B2B business, we decided to start Orenki Creative back in 2019. Just 6 months before the Pandemic hit us in March 2020.
We both have a background in design, as we met at uni studying Spatial Design, and we’re both tech-nerds, so it made sense to join our passions and create a business that blended design & tech
But the magic puzzle piece is Cat’s special skill in being able to map out strategies and see what’s missing in your business to drive things forward.
We brought all of that together in Orenki, and love working with entrepreneurs to thrive in the online world.
Personal story
Why automation?
The power of automation and the growth it can help businesses achieve when leveraged is very important to me, Cat, especially.
You see, I am living with a rare form of cancer that was originally diagnosed in 2006 and has left me deaf in one ear, with balance problems and suffering with ongoing fatigue and pain. And so, I could never work the crazy hours business owners are encouraged to work when first starting out. I couldn't do all the things we're convinced we need to do…. I couldn't hustle.
And it led me to find ways to still achieve the same results as everyone else, without all those endless hours, to-do lists and the exhaustion and overwhelm that follows hustle. Automation was a key part of that and it's something I love helping other businesses and entrepreneurs leverage, too.
You don't need to be living with a health condition, juggling family life, or struggling with other life-impacting things to want to ditch the hustle and find a better way.
Automation is something that no matter your circumstances can help your business thrive and scale more sustainably. And I am incredibly passionate about helping more businesses embrace it.
